AH Marketing Group
Tonight our guest is Anne Howard, the founder of AH Marketing Group, a marketing agency based in San Francisco. She is French-Canadian with European parents who speaks French and English and swears in Hungarian. Her agency specializes in Web marketing and tech PR, Crowdfunding campaigns, WordPress sites, SEO and strong copywriting. She is also the editor-in-chief of RPRNmag.com and of rushPRNews, a newswire service. We have conducted an interview with her.
It varies wildly Clients have come to me at various stages of development, as early as pre-video shoot and non-existent website to everything is ready to go and now they need to launch a public relations campaign. AH Marketing Group is a full-service agency which means that we can step in as early on as even deciding which crowdfunding platform to use and where to open its headquarter. We are strong strategists that can wisely guide a company along its crowdfunding journey. We implement plans, write web copy and marketing material, pitch to the press, place ads and provide trackage results.
What is the most important lesson you have learned about strategising a crowdfunding campaign?
First of all, do an extensive market research and trust the results. Don't launch the campaign until you have collected a solid email and follower lists. Acquiring a following before a launch may be challenging, but it is necessary. Also, don't expect the top-tiers media outlets to cover your product if you are unable to share a demo for them to test and experience on their own.
What marketing advice would you give to a startup about battling the competition in the technology sector?
From the get-go, set aside funds for your marketing and not just for technological development. Very often startups solely focus on recruiting the best technology and engineering minds but fail grossly at communication skills. It is primordial to prepare for marketing and public relations support.
What other marketing specialty are you proficient in?
Besides Wearable Tech and MedTech, many of our clients are consulting services and in the entertainment industry.
Which industries does your portfolio encompass?
Technology, consumer products healthcare, entertainment, professional services, retail and media.
Do you think every product must have a website at least? Why?
Yes it is necessary to have an online presence if you want to be taken seriously and have some credibility. And not only a website for your product or technology but one that provides information about the company. In some cases, it is recommended to have a separate corporate website. For example, a few months ago, a client of ours launched a crowdfunding campaign under a brand new company solely created for this product. Even though they had a reliable product website, it did not provide background information about the newly formed corporate and as a result, we lost some imminent press coverage with a top tech magazine. As the reporter said to me, "I don't know who those guys are. They have no online presence, and I don't want to risk covering a crowdfunding without some serious reassurance that the company will be around next year." I couldn't agree more with this reporter. You must build your online presence and show you are not a flash in the pan.
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