Tom Scarda is a speaker, small business and franchise expert, and an author from Brooklyn, NY. He has two books, The Magic of Choosing Uncertainty and #1 bestseller, Franchise Savvy. We have conducted an interview with him.
What are the topics you speak about?
I speak about small business but my passion is self-development. I like to help people get past self-limiting beliefs and follow the passions in their souls, which makes a better world for everyone.
What kind of books do you write?
My first book is called, The Magic of Choosing Uncertainty: How to Manage Change, Embrace Fear and Live a Fulfilled Life. My second book is Franchise Savvy: 6 Strategies Pros Use to Pick a Top-Performing Franchise. My third book is tentatively titled, 5 Lessons I learned from being a member of a Motorcycle Gang.
When and which is the most challenging decision you have ever made in your life?
16 years ago I choose to leave a great government job with a pension and benefits to buy a smoothie franchise.
Do you consider buying a business a life changing decision?
Buying or starting a business changes your life in so many ways even personal and in family life. It’s a lot different to earn a paycheck then to make your own paycheck.
Why and what changes did it bring you?
Buying a business gave me freedom - Freedom to create my own reality. It is freeing yet scary. However, when it comes down to it, every life decision comes down to the choice between unhappiness or uncertainty. Most people choose unhappiness and die with the dream still inside them. I am trying to help people choose uncertainty because that’s where life’s magic happens.
What are the pros and cons of owning a franchise?
A franchise is a business with training wheels. It’s buying into a system that has a proven track record. You are given the playbook and then trained to execute the business model. A franchise owner has the latitude to make day-to-day decisions but is never alone. The franchisor is there to help at all times through the length of time that the person operates the franchise.
The downside to franchising is that you have rules to follow and you can’t be a renegade. A franchise owner has to pay for the rights to use the system so it may be more expensive to open and operate but the chances of success are much higher than going it alone. That is a fact.
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