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Racing Auto Parts

Steve Allred is the owner of Sunday Speed and Custom, an online seller of High Performance Auto Parts and Racing Auto Parts.  Mr. Allred has broad experience in the automotive aftermarket including owning companies that fabricate high performance and racing cars and build racing engines.  Additionally, Mr. Allred has driven road racing and drag racing cars and has worked as a crew member of many race cars.   Today we interview him regarding his new online venture which is an ecommerce website: and his experience as an ecommerce store owner.


What kind of parts do you sell on your e-commerce website?

Sunday Speed and Custom sells High Performance Auto Parts and Racing Auto Parts.  Our online store features a wide variety of high performance auto parts, accessories, tools and race car set up equipment and information such as books and DVDs.  We have available all the latest parts and technologies from the best automotive aftermarket manufacturers of high performance and racing auto parts.  The specific markets we cover are: Drag Racing Parts, Circle and Oval Racing Parts, High Performance Street Car Parts, Sport Compact Car Parts, Truck, Diesel and Jeep Parts and Hot Rod Parts and Custom Car Accessories.  Additionally, Sunday sells a variety of lifestyle products that appeal to all automotive enthusiasts.

What elements do customers look for in a website such as yours?

Customers look for a site that is user friendly where the shopping experience is fun and informative.  Customers respond to a site that is easy to use, easy to understand and quick.  Many customers are looking for the latest products from manufacturers they know and trust so we must have a wide range of products available for them to choose from.  Customers who know exactly what they want need to be able to find and purchase their products quickly.  Other customers may want to shop and learn about the latest products and technologies before making a buying decision.  We need to have the information those customers are looking for presented logically with easy site navigation to assist them.  Also, we must convey to customers a sense of confidence.  They need to have confidence the site is safe and secure and confidence purchase transactions are easily made and safe to complete.  We try very hard to make our store easy and comfortable for our customers to use with the latest security features for safe and secure transactions.

Do customers need help with product decisions?

Some customers do need help with product or technology decisions.  We include all information available from our manufacturers in our product ads and we list answers to common questions on the site.  If a customer still has a question, however, our technical assistance department is ready to help answer their questions.

How quickly do you ship a customer order?

When a customer submits an order it is processed immediately and electronically.  In stock parts are picked, packaged and shipped the same day.  Evening orders may be shipped the next day.  If the part is out of stock or we do not have enough stock to complete the order we will contact the manufacturer to determine if they can ship the order directly to the customer for us.  If the manufacturer cannot complete the order we have the ability to search numerous other sources electronically to find product and complete an order.  We are almost always able to ship an order the same day we receive it.  If we have any delay we contact the customer to advise them of the situation.

The majority of customer orders are shipped via Federal Express, UPS or the USPS.  Most of these orders can be shipped via air as well if the customer needs quicker delivery.  We do provide next day and Saturday air delivery if a customer needs an order delivered that quickly.  Heavy weight orders such as crate motors must be shipped via truck.

Can customers return parts?

Yes customers can return most new and unused parts for exchange or refund.  Only parts that are custom made or configured for a customer and some closeout parts are not returnable.  Our product ad will specifically state if a part is not returnable.  Generally, if the part has not been used, the packaging has not been damaged and we can sell the product again as a new product we will accept a return. 

Racing Auto Parts Reviewed by JaamZIN on 8:43:00 PM Rating: 5
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