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Mr. Anil Gupta of HIC International Co Inc, New Delhi

Anil Gupta, a renowned industrialist & a dynamic entrepreneur in his own right installed Rubber Belt Manufacturing Plant in 1988. Established a high brand image in a span of 1 ½ year in tough competition with giants like Fenner, Dunlop, Goodyear & others . Also, earned respectable Indian brand image in quality dictating European countries. Had have satisfactory bank transactions with Corporation Bank & Indian Overseas Bank.

Since inception in 1988, “Universal” has fostered creativity – with proven track record of performance. Challenging spirit propels “Universal” to make unmatched quality. No concept is too unique, too arduous for HIC International Co. to tackle. Had won Gold Medal & Excellence Award in Exports to quality dictating European countries in 1997.

Give me brief introduction of HIC International Co
Since inception in 1988, commitment to excellence, perfection to the minutest degree, latest know-how had been the hall-marks in manufacturing activities. Total Quality Management principles are followed that accounted for repeated orders from different satisfied customers. Won Gold Medal & Excellence Award during 1997 for Exports. “Universal” had been instrumental in Providing Master Solutions to Cement, Paper, Fertilizer, Minings, Sugar & other industries in India & abroad.

What are the range of products manufactured by HIC? 
“Universal” make Rubber & Engineering Products range includes:- 

• Conveyor Belting - For successful material handling 
• Idler (Roller) – For operational success of belt conveyor 
• Pulley(Conveyor) – For continuous operation of belt conveyor. 
• V Belt – For motor to pulley power transmissions. 
• Transmission Belting – For Pulley to pulley power transmissions 
• Nylon Sandwich Belt – For high speed power transmissions. 
• Pulley (V Belt) - For better mileage from V belt drive. 
• Pulley (Timing Belt) – for noiseless & no slippage operation 
• Coupling(Star) – For quick & easy installation. 
• Coupling (Tyre) – For high torque transmissions. 
• Coupling (Pin Bush) – For high torque transmissions at high speeds. 
• Coupling (Flexible Geared) – For trouble-free high torque transmissions. 
• Coupling (Quick Release) – For instant, positive & leak proof connections. 
• Rubber Hose – For burst proof conveying 
• Rubber Sheet – For jointing needs. 
• Rubber Electric Mat – For shock-proof floor covering 
• Valve (Ball) – For unrestricted straight through flow. 
• Valve (Needle) – For easy installation on fluid line connections. 
• Camlock – For line pressure with no separation.

What is the Key-factor behind growth & success of HIC?
Challenging spirit. Accumulated study of various materials and years of hard and intelligent work led to proven knowledge base. This accounted for rapid growth in the form of repeated orders from various customers on regular basis.

What kind of customers HIC is serving? 
Major giants like ACC Cement, Chambal Fertilizers, Hindustan Newsprint, Indian Oil, Hindalco, Birla Corp., Bharat Coking Coal, Paradip Port, U.P. State Sugar, Lafarge Cement, Holcim, Goa Dockyards & various others.

Do HIC export also? What is the percentage to domestic? 
Aggressively pursued activities from International standpoint. “Universal” products are exported to quality dictating European countries. About 30-40% to domestic sales accounts for exports.

What is the technological up-gradation in the range of HIC’s Rubber Products & Engineering Machined Steel Goods? 
In-house R&D – various rubber and engineering products as per drawings are developed combining best technology for longer life and economy for industrial use as well as agricultural applications.

How different are HIC’s Material Handling Conveyor, Power Transmission Drive, Hydraulic Pneumatic & Safety Rubber Products when compared with your competitors? 
Strong QC and stringent Quality Assurance systems ensures “Universal” brand leadership.

What kind of quality standards HIC’s “Universal” branded industrial products adhere to?
Manufactured to Relevant I.S. standards, DIN, IEC, SANS, ASTM standard specifications & supersedes the test requirements laid down. Strong QC helps in achieving our endeavor.

Has the recession in the present market affected your industry? How? 
Yes, please. Plant expansions activity and several projects have been either postponed or shelved out & thus demand have been affected. Customers or investors are adopting ‘wait & watch policy’.

Do Govt. Policies influence the growth of your Rubber & Engineering Manufacturing Industry? Yes, please. Excise duty rate increase or reduction & exemption waiver together with sales tax. Complicated procedures hinder growth. Higher electricity tariffs together with poor electric supply & Improper Labour laws adversely affect production.

Do you have facility to provide 3rd Party Inspections if desired by buyers?
Though Test Certificate of our Lab, wherever applicable, are forwarded along-with the supply in HIC’s modern in-house testing facility. However, are fully geared up to offer Third Party Inspections by DNV, EIL, RITES, etc. as well.

Any other point you would like to make? 
Lot of export potential exists. But higher input costs viz. electricity & fuel, unfavorable labor environment, unfavorable export incentives coerce to tap huge exports in competition with China, Taiwan, etc. Govt. should provide incentives for achieving higher production, employing more labor in the interest of upliftment of country & the entrepreneur and are hopeful to look forward to Govt.’s positive approach in this direction.

HIC INTERNATIONAL CO INC D-136, Shankar Road, New Delhi – 110060, India Tel: +91 11 2874 5120, Fax: +91 11 28742791 E-mail:

Mr. Anil Gupta of HIC International Co Inc, New Delhi Reviewed by JaamZIN on 2:58:00 PM Rating: 5
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